Prop Data Fuel, powered by Flow, was born from integrating the two platform capabilities – Prop Data’s CRM and Flow’s adtech solution.  

Prop Data Fuel is a set-and-forget product that enables real estate agents to automatically boost their property listings on social media and increase website traffic. Agents can choose which listings to promote based on specified parameters, including property type, price point, area, featured listings or even mandate type.

The integration of the two platforms was seamless and took an iterative approach. From sharing dynamic data, the Flow team put in the effort to understand Prop Data’s data structures and feeds to Prop Data, promoting the product as a mainstream digital marketing solution that generates leads and drives conversions.