Drawing millions of ad views for fast-growing real estate brokerage eXp South Africa

Objective

As a fast-growing real estate brokerage, eXp South Africa (eXp SA) is always looking to provide their team of independent agents with cutting edge technology and resources to take control of their careers, financial freedom, lives and futures, whilst simultaneously growing the eXp brand. eXp SA partnered with Flow to provide their agents with the tools they need to effortlessly promote their listings and agent profiles on social media, and remain top of mind in their suburbs, so they can focus entirely on sales.

2.8m

people reached

20 968

listing views

2 367

social engagement

642

leads

Solution

The eXp SA Flow account was loaded with bespoke, pre-approved eXp ad templates, which their agents could access via the Flow platform to automatically generate professional ads in minutes. Having been tailored to adhere to eXp’s corporate identity, these templates would provide a scalable solution for individual eXp SA agents to instantly create and publish campaigns that are always on-brand. Using these templates, along with Flow’s precise targeting technology, 27 eXp SA agents ran a total of 76 ad campaigns over the course of a 3 month period, reaching over 640,000 people across South Africa. Over 2.8 million ad views and 20,000 listing views were achieved, with a dramatic increase in daily ad views and website clicks in the first 3 months of launching Flow to eXp SA. Additionally, eXp SA was able to use Flow as a mechanism to reward top agents and attract new agents, by providing incentives in the form of marketing spend.

Products used

FlowBrand

Reach & Awareness ads

FlowFuel

Buyer Lead ads

Branded Lead Page

Exclusively showing your listings and brand

Audience Building

Flow Facebook base

Instant Lead Alerts

SMS & email notifications straight to your phone

"The Flow team have created a tremendous product, the best automated marketing platform on the market. Their professional templates mean that any of our agents can create on-brand ads in no time at all, allowing them to focus on the job at hand - going out and selling property. Their expert analytics and targeting tools enable us to make the most of our social media marketing, generating the best exposure and leads for eXp South Africa

Andrew Thompson

Managing Broker, eXp South Africa

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