Solution

To create awareness and exposure for their agency, Tyson Properties Fourways ran eye-catching ads in carousel format, featuring their top agents and impactful messaging, and positioning themselves as the Fourways area experts. Their agent profiles were automatically pulled from their feed through Flow, allowing them to start reaching potential customers online, both instantly and effortlessly. Tyson Properties Fourways used the Flow software to ensure their ads were shown to an audience within a 5km radius. Through the right frequency, targeting and strategic adjustments, they were able to achieve 119% reach in their target areas, with ads shown to 127,000 people out of a potential audience size of 106,500. The ads were shown at an average frequency of 6x per month, reaching potential customers often enough to have an impact. A total of 13,200 people with brand recall was achieved. With the traction from their brand campaign, Tyson also ran a leads campaign. They used Flow’s software to automatically pull through their listings and create dynamic property ads, retargeted to the audiences they had built, driving up listing views and sending buyer leads directly to the phones of 20 agents. This strategy delivered 21,874 listing views and 161 quality buyer leads.